Born in Bombay, the brand is a product of everything that shaped the people behind the brand. The chaos, the charm, the grind, and the glamour. PVTLTD* is rooted in the lived experiences of the culture that this country has to offer. It’s built from late-night hustle, tight-knit community, and real stories.

Every piece echoes the energy of a generation that’s unafraid to evolve, speak their truth, and wear their journey.

We are about representing a deeper layer of India - a side that blends culture, code, and consciousness. It’s where the noise of the streets meets the silence of introspection. Where outerwear carries inner meaning.

With each drop, PVTLTD* builds a vision not just of clothing, but of culture and community that belongs to those rewriting what legacy means.

This is not hype.

It’s heritage, unfolding in real time.

Clothing. Culture. Community.